02 · THE PROBLEM
Generic themes
serve no one well.
Free themes are essentially the same base with different preset values. Premium themes go further on animation and scale, but still aim at everyone — which means they serve no one's actual content model. So merchants bolt on page builders, pay recurring fees, and still get a generic store.
Page builder apps on the Shopify App Store — each plugging gaps generic themes don't fill.
Per month for page builders. Recurring overhead just to make your theme fit your products.
Free themes on the Shopify Theme Store built for a specific store type's content structure.
03 · THEMES
COFFEE ROASTERS
Brew
Tell the full story of every coffee.
Roast profiles, tasting notes, origin maps, brew guides, and subscription blocks — all native. No apps needed to build a complete specialty coffee storefront.
- +Roast profile + tasting notes
- +Brew guide on product page
- +Subscription / repeat-purchase flow
- +Wholesale / B2B inquiry CTA
- +Café pickup info block
FLORISTS & GIFTING
Bloom
Give gift buyers a clear path to purchase.
Delivery windows, occasion badges, bouquet tiers, and local pickup — all the blocks that florist stores need to convert local and occasion-driven buyers.
- +Delivery area + date / window block
- +Occasion badge categorisation
- +Bouquet size tier layout
- +Add-on upsell (card, vase, extras)
- +Local pickup + map embed
SKINCARE & BEAUTY
Ritual
Build trust before the first purchase.
Ingredients, routines, certifications, before/after UGC, and skin-type callouts — the full trust architecture skincare buyers expect, shipped at the theme layer.
- +Full ingredient list with expandable detail
- +Routine / regimen builder
- +Certification + claim badges
- +Before / after UGC block
- +Skin type compatibility callout
04 · WHY PAZ
A
Vertical-first architecture
Every Paz theme is designed for one store type. The blocks, information architecture, and conversion defaults map directly to how that category sells.
B
No page builders needed
The blocks merchants pay monthly apps to add — roast notes, delivery windows, ingredient lists — are native to the theme.
C
Performance by default
No page builder script overhead. Native theme blocks mean no extra 800KB–1.4MB per page. Faster stores convert better.
D
One-time purchase
$200, once. No subscriptions. No recurring fees. Everything a purpose-built Shopify theme needs to launch from day one.
05 · COMPARISON
06 · PRICING
one-time
One store type. Fully purpose-built.
- →All native content blocks
- →Conversion defaults for your store type
- →Performance-first — no app overhead
- →6 months included developer support
- →Shopify Theme Store quality-reviewed
one-time
SAVE $120 vs. buying separately
All three themes. Every store type.
- →Brew, Bloom, and Ritual included
- →All native content blocks
- →Suitable for multi-store operators
- →Agencies and merchant services teams
- →Future themes included at no cost
All themes sold through the Shopify Theme Store. One-time purchase, no subscription. Shopify's standard theme refund policy applies.